Headings and content

Title tags are important because search engines use these tags to display the page in the results of a particular search. Try to keep page URLs short while still making sure they accurately describe the content of each page. If you can't make the long-term commitment needed, consider spending your …

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Poor Migration

Do not schedule the republishing of posts. Moreover, with Microsoft's 10-year agreement with Yahoo!, Bing will see a boost in its search user base by absorbing Yahoo!'s search traffic. You probably know the following situation: you search something on Google and there seems to be a good website on …

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Expand your rankings as necessary

Again, start by disabling JavaScript before accessing your website. SEO and positioning your website to rank top spots in the search engines require some careful planning. Just like setting up a business or going to war, it requires strategizing for optimal results. It can be of tremendous value to your …

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Things that make you love and hate LSI

You can include this supportive information along with your value proposition in one e-mail message, or you might need multiple support messages delivered over periods of time. It is fluff and filler content that has often times been stuffed to the brim with as many keywords as possible in a …

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Succeeding in SEO means paying attention to ROI

This is a misleading line of logic. Google knows that if a page takes too long to load, visitors are likely to click away or go back. Now, Google tends to place other factors above site speed, but while it's not the number one factor, if your site loads slowly …

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Getting to grips with metrics as part of your SEO tactics

Is all Flash bad? If you're looking for long-tail keywords (more on those in a second), then this tool is a great idea. An executive who approves spending generally appreciates recommendations from peers who discuss the impact of installing a new tool or software. There are so many examples of …

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Optimise your site, paying special attention to cloaking

Many companies maintain YouTube channels in order to share various types of videos. When a page provides little to no actionable information, it is a waste of time for the visitors and is considered low quality. SEO is a long-term strategy, so it sometimes takes months before you start seeing …

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You may be asked about plugins in your marketing interview

As long as you don't do reciprocal linking excessively and these reciprocal links are on topic and make sense from a user standpoint", link exchange is not something bad. By using internal linking strategically, you can boost the ranking of other pages on your website. Say you have a popular …

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Start simple, but don't forget page rank

The number one rule is to focus on your website visitors first. Give them remarkable content that invites them to stay on your site and visit several other pages. Content is more than an article, it can be anything from an infographic, stellar image, video, street views of projects, or …

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The ultimate revelation of domain authority

Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages Keyword stuffing is considered a prohibited SEO technique from Google's perspective. When people search for things that match up with what your website offers, the higher your site …

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Winning marketing tactics for keywords

Each time a website links to your website using only your URL address (example: http://www.seocompany.com), if that URL is partially made up of keywords, it provides a boost to Google search results. Search engines need to provide relevance in their results, both in terms of the particular …

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Write about site submissions

Using different tags and elements on your page will help search engines understand which parts of the content are connected to each other, and which are separate. Organic results are listings of web pages that appear as a result of the search engine's algorithm and the content itself. Overloading your …

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Focus on the cold, straightforward, logical sales approach

The key to link building is RELEVANCY. Therefore building links in niche directories and directories attached to informative websites relevant to your industry are beneficial for you. Don't pretend to be someone else when you participate in a chat room or message board. SEO work brings long-term value. Avoid the …

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Learn to do URLs like a professsional

The Internet a crowded and noisy place, so when you search for something online, you're going to get a barrage of search results. Thousands of them. Hundreds of thousands. No one would click through on each of them. Most web users will click on the first couple results that are …

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What can Twitter teach you about quality

People often click away from a site if they do not get what is suggested to them; some SEOs call this "the scent; the essence of truthiness." Unfortunately, black hat tactics against competitors will sometimes work enough to sink their site temporarily. Some agencies provide specialized services. Instead of writing …

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Find out more about keywords

Content marketing is about creating content that will help Google to find your site and posts and to ensure you rank highly in the search engine results pages. While this is a powerful and useful effect though, it's actually only one part of what content marketing is about. Consumers tend …

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Social is important as an indirect factor

You don't have to be an astrophysicist to understand that a spike in users from a particular place often translates to a demand for your product or service on that market. Companies incorporate emotional appeals into both consumer-oriented and business-to-business advertisements. You need to make sure that your address is …

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Are you making these rankings errors?

A so-called website blocker is something that prevents search engines from accessing the site But it certainly can get as technical and detailed as you want to make it. When people hear about how great you are, they head to Google to discover more. Historically, traffic from search engines has …

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How to focus on URLs

Anchor text can affect how Google weighs up links to your site. If linking to your homepage and referring to your brand, anchor text should just say your website or brand name. Links to your homepage that are more descriptive "leading experts in local SEO" can be seen as manipulative …

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More importance is given to rankings

Google prefers sites that are easy to navigate. This means having solid navigation in your top menu and other places on your site (like your sidebar and footer). It also allows Google to easily find related pages on your site. It is recommended to take a holistic approach to SEO …

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A few tips how to create engaging conten

Understanding how your website visitors find you will help you determine if your SEO, marketing or networking efforts are paying off, or if you should refocus your priorities. Globally, the number of searches grew 46 percent in 2009, and every month we continue to search more often and on more …

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Things about mobile search you have to experience yourself

Testimonials can enhance company credibility. A backlink to your site is when another website provides a link to your site, and a good SEO campaign aims to get trusted websites backlinking to yours to demonstrate its credibility to search engines. A wealth of data is available from simply looking at …

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A do-it-yourself guide to keyword density

Crowdsourcing involves outsourcing the creative aspect of an advertisement or campaign to the public. Humans are lazy creatures (That is probably the reason the ready-to-make food sell so much). They don't have the patience to wait too long for anything. A faster loading website gives the user an amazing experience …

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A do-it-yourself guide to user generated content

Create a site map that tells people where everything is on your site. You will get about a 1% click through rate to your site map. However, it will do wonders for those who know what site maps do, and the Search Engines will like it as well. Building backlinks …

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A few words on duplication

Social signals aren't an important part of the Google algorithm. But social shares on sites like Facebook, Twitter and Google+ may give you an indirect rankings boost. Providing your audience with something that does not expire after a short period, something that never loses its value. This includes on-page and …

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Budget Allocation Considerations for SEO

Not only will it give you a good example of how effective search engine optimisation actually is, it can make it much quicker to start earning real, long-term results with a professional SEO campaign. When attempting to reposition a brand, the marketing team considers whether the new position continues to …

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Enhance your CTR and user experience

Although Google ranking algorithms are a close guarded mystery, the fact that Google provides a tool such as this, makes it a pretty certain bet that website speed performance influences their search algorithm. From the point of view of search engine optimization an entry in a business directory is important …

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Enthusiastic about keyword density

Find out which channels are driving traffic to your competition . Guest Blogging simply means writing an article for another site. By doing this, not only will you be directing that site's audience straight to your content, but you will also be generating an incredibly useful backlink. This is also a …

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Enthusiastic about local search

You can do this, too! To speed up the process, they browse common areas, such as page headlines and image tags, for keywords that fit the context of a search query. Press releases are some of the least-appreciated backlink tactics out there. Fortunately, you don't need a Madison Avenue PR …

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