Poor Migration

Do not schedule the republishing of posts. Moreover, with Microsoft's 10-year agreement with Yahoo!, Bing will see a boost in its search user base by absorbing Yahoo!'s search traffic. You probably know the following situation: you search something on Google and there seems to be a good website on …

more ...

Optimise your site, paying special attention to cloaking

Many companies maintain YouTube channels in order to share various types of videos. When a page provides little to no actionable information, it is a waste of time for the visitors and is considered low quality. SEO is a long-term strategy, so it sometimes takes months before you start seeing …

more ...

You may be asked about plugins in your marketing interview

As long as you don't do reciprocal linking excessively and these reciprocal links are on topic and make sense from a user standpoint", link exchange is not something bad. By using internal linking strategically, you can boost the ranking of other pages on your website. Say you have a popular …

more ...


What can Twitter teach you about quality

People often click away from a site if they do not get what is suggested to them; some SEOs call this "the scent; the essence of truthiness." Unfortunately, black hat tactics against competitors will sometimes work enough to sink their site temporarily. Some agencies provide specialized services. Instead of writing …

more ...

More importance is given to rankings

Google prefers sites that are easy to navigate. This means having solid navigation in your top menu and other places on your site (like your sidebar and footer). It also allows Google to easily find related pages on your site. It is recommended to take a holistic approach to SEO …

more ...

Things about mobile search you have to experience yourself

Testimonials can enhance company credibility. A backlink to your site is when another website provides a link to your site, and a good SEO campaign aims to get trusted websites backlinking to yours to demonstrate its credibility to search engines. A wealth of data is available from simply looking at …

more ...

Find a simple guide to inbound links and read up about it

Create Smart HTML Forms. Giving your personal opinion and opening up a little bit goes a long way towards creating rapport with your audience. Like many things, of course, don't overdo it! For experienced marketing teams, the content creation process has become a high-level assembly line. Is the page load …

more ...

Succeeding in SEO means paying attention to RSS feeds

Establish your priority pages -those with a higher traffic and conversion impact- to validate and monitor more closely during the migration process. You know there are no magic marketing bullets offline; there aren't any online either. The well-publicised Panda and Penguin updates have had a significant (and in my view …

more ...

Winning marketing strategies for web crawlers

What many eCommerce website marketing managers don't realize is that this is creating duplicate content across these external domains. Digital marketing professionals understand the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords are isn't enough to improve your website's search engine …

more ...