Paid ads are increasingly getting much more reach. Think of Amazon. They probably have a few best-selling products, but the majority of their retail revenue comes from a wide variety of things that aren't bought anywhere nearly as often as their best-selling products. Similarly, if we were to rank the …

Placing ads in front of potential customers has traditionally been one of the easiest ways to introduce your product to the world, but things have changed a lot over the years. While traditional advertisements still have their place, companies no longer have to rely on a chance encounter to get …

The number one rule is to focus on your website visitors first. Give them remarkable content that invites them to stay on your site and visit several other pages. Content is more than an article, it can be anything from an infographic, stellar image, video, street views of projects, or …

Using different tags and elements on your page will help search engines understand which parts of the content are connected to each other, and which are separate. Organic results are listings of web pages that appear as a result of the search engine's algorithm and the content itself. Overloading your …

One thing you want to pay attention to is the speed of your future website. You can easily check that on websites like Google PageSpeed Insights, or Pingdom. Site-wide SEO is a bit technical mainly because it focuses on eliminating any hindrances Google and users may encounter when navigating your …

The Internet a crowded and noisy place, so when you search for something online, you're going to get a barrage of search results. Thousands of them. Hundreds of thousands. No one would click through on each of them. Most web users will click on the first couple results that are …

That means with SEO they are essentially redundant. Content that is valuable and useful gets shared. Create something people can use right away. Social media provides a unique venue for businesses to connect with loyal customers while positively influencing others. While variety is the spice of life, changing things up …

Social signals aren't an important part of the Google algorithm. But social shares on sites like Facebook, Twitter and Google+ may give you an indirect rankings boost. Providing your audience with something that does not expire after a short period, something that never loses its value. This includes on-page and …

A 301 redirect is a permanent redirect from one URL to another. Whether you're switching domain names, restructuring your URLs (more on that in the next section), or consolidating content as part of your website redesign, setting up 301 redirects is crucial to ensuring any "SEO juice" from your old …

If search users commonly misspell a keyword, you should identify and use it. High-quality content means faultless spelling. It's true that people often misspell words they type into search bars. Some the of not-so-recommended techniques advise to optimize a website also for misspelled keywords so that users who are not …

Sharing on social media brings more traffic, earns more backlinks and basically spreads your content around the web, so more people know about it. Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to scan the content and determine …

Sharing short paragraphs, specifications and other content between product pages increases the likelihood that search engines will decrease their perception of a product page's content quality and subsequently, ranking position. The consumer becomes an active rather than passive participant in the marketing exchange. The reason you want to limit your …

Emotions and feelings also affect choices. Like it or not, your business's Google rankings can have a huge effect on its success, growth, and meeting your goals. Potential workers become willing to apply for jobs at companies with solid reputations, thereby reducing recruiting and selection costs. So what it does …

Domain age is a ranking factor. PageRank is a link analysis algorithm that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set. The keyword tag, if used, should include …

These gaps are the ones that are driving traffic to your competition but not to yours, because you don't have the pages on your website to rank for that traffic. SEO is partly about building appropriate content and partly about getting people to link to you. Although social media is …

For years, we've viewed off-page SEO as the process of getting more inbound links ... whether that be through link exchange deals, paid links, or other link-building schemes. What do all of these tactics have in common today? Google doesn't like them, and has been known to drop the proverbial hammer-of-SEO-doom …