Still, cost-efficient doesn't necessarily mean cheap-it means the results you see from your efforts will provide a positive return based on how much you put into it. When done properly, internal linking will help boost your SEO rankings, get readers to peruse your content, and drive more traffic to your …

Several organizational factors influence ways employees make purchasing decisions. So you want your site to be among those most relevant for the keywords relevant to your business. Ideally you want to be towards the top of the first page of the search results as people do not often look further …

Create a list of the different web pages and rank them in order of importance, this will then give you an opportunity to plan when to post your content. Finally, the content on your website can do a great deal to bolster your search engine rankings. Nearly all steel buildings …

Like I mentioned earlier, Google doesn't publish what types of site speeds it takes into consideration, or if there are any specific numbers it looks for, but we can make reasonable assumptions for target loading times based on other sites we've seen, and based on a recent analysis by Google …

The search results on Google will prioritize displaying the websites that are optimized through mobile-first indexing. That way, you'll naturally optimize for a wide range of phrases synonymous with your target phrase. I'm not a big fan of manufactured goods. I prefer simple things like a super wooden rocking horses …

Events listing sites offer lots of easy no-follow link opportunities (with opportunities for do-follow links on niche events listing sites that need a little work). As with all major shifts in digital marketing, there isnnt really a single reason why user queries are getting much longer. Studies have shown that …

Get reputable websites to link to you. You can achieve this by gaining a good following and reputation among your customers. By spring 2013, Facebook and Google+ added hashtags. The website should be easy to go around or navigate and not confuse the visitors. It should lead the user to …

Keyword cannibalization is more prevalent today than ever before. After the work to check the technical and on-page elements of a site, earning attention, and the links they bring, is a key part of most SEO campaigns. It is also in your best interest to understand that Google wants to …

This can be a result of excessive navigation, repeated images, repetitive widgets and large amounts of footer text. Many businesses assume that they don't need to worry about keyword research. They think they know what terms people use to find what they sell, and they also assume that Google understands …

Search engines track searcher behavior, and by looking at what searchers click on and what they search for next, search engines can learn a surprising amount about what someone might mean by those one to three words. These are completely identical content that is pasted across different pages or websites …

Leads generated from SEO close at an average of 15% which is 12% higher than the conversion rate for outbound leads. SEO is a marketing discipline that can help you launch your new endeavor off the ground and curate an online visibility on the SERPs. It enables you to garner …

Each time a website links to your website using only your URL address (example: http://www.seocompany.com), if that URL is partially made up of keywords, it provides a boost to Google search results. Search engines need to provide relevance in their results, both in terms of the particular …

However, marketers eventually realized the power of search engines and manipulated the system by "keyword stuffing" throughout website copy and in website code to achieve higher search rankings, even if the page wasn't really about those keywords. If a search gives no cues about context or intent, Google will suggest …

Understanding how your website visitors find you will help you determine if your SEO, marketing or networking efforts are paying off, or if you should refocus your priorities. Globally, the number of searches grew 46 percent in 2009, and every month we continue to search more often and on more …

Find out which channels are driving traffic to your competition . Guest Blogging simply means writing an article for another site. By doing this, not only will you be directing that site's audience straight to your content, but you will also be generating an incredibly useful backlink. This is also a …

People download deals from companies, read reviews, check prices, and share information. Explore how much content their site contains. To separate yourself from competitors, focus on the psychology behind the product. If the domain is not renewed within the 40-day period, the domain enters a domain redemption cycle that lasts …

Take it from Google themselves: sites that aren't mobile-friendly or don't have a mobile version of their site should consider a redesign in the near future, since this is an important factor how often your site could show up on page one.Every page of your website should have it's …

There are more than enough SEO guides on the internet. But only a few of them can be fully applied to a multilingual website, as it needs some specific approach. Does longer content rank better in search? It sure does. Analytic services and sites, such as the MozCast, have lit …

You don't have to be an astrophysicist to understand that a spike in users from a particular place often translates to a demand for your product or service on that market. Wikipedia is one of the biggest and most authoritative websites on the internet. It's a link building golden mine …

What about economic status? There are dozens of ways to get reviews, including just asking for them, but you definitely need to attract them whenever possible. Symbols such as $, %, + and * appearing in URLs can make your search listings look less appealing. Once you've generated this sitemap, add your site to …

Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a product can be accessible under multiple URLs. One reliable way to solve this problem is by using a canonical tag. This …

Through links, engines can not only analyze the popularity websites and pages based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority. A lifetime value figure for a customer segment of $1,375 represents A lifetime value analysis informs the company's …

Content creation is the most legitimate and authentic way to expedite your SEO efforts as a startup enterprise. When done right, content marketing leverages your website against the competition and provides credibility to your business. It can earn you a substantial number of followers and position you high up on …

Google is a very smart company. The sophistication of the algorithms they write is incredible; bear in mind that there are currently cars driving themselves around Silicon Valley powered by Google's algorithms. Successful brands possess two characteristics: the top of mind and the consumer's top choice. Growth is typically measured …

Quality means not something rammed with keywords which isn't actually very useful or easy to read. Good quality content is something useful, or interesting to the readers. You want it to be well written, broken up with subheadings and images to make it easier to read. When you or your …