The philosophy of widgets

From a marketing standpoint, you can refine a website to target a niche audience. You should monitor each backlink you create or earn and verify if it carries any SEO value. Keep in mind, there is software available that can automate this process for you (I've included a link on …

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What your mum didn't tell you about LSI

Without an inviting layout, your content has less of a chance to be seen. To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you don't target and rank for the right terms, your audience won't …

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Headings and content

Title tags are important because search engines use these tags to display the page in the results of a particular search. Try to keep page URLs short while still making sure they accurately describe the content of each page. If you can't make the long-term commitment needed, consider spending your …

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Getting to grips with metrics as part of your SEO tactics

Is all Flash bad? If you're looking for long-tail keywords (more on those in a second), then this tool is a great idea. An executive who approves spending generally appreciates recommendations from peers who discuss the impact of installing a new tool or software. There are so many examples of …

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Social is important as an indirect factor

You don't have to be an astrophysicist to understand that a spike in users from a particular place often translates to a demand for your product or service on that market. Companies incorporate emotional appeals into both consumer-oriented and business-to-business advertisements. You need to make sure that your address is …

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Are you making these rankings errors?

A so-called website blocker is something that prevents search engines from accessing the site But it certainly can get as technical and detailed as you want to make it. When people hear about how great you are, they head to Google to discover more. Historically, traffic from search engines has …

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How to focus on URLs

Anchor text can affect how Google weighs up links to your site. If linking to your homepage and referring to your brand, anchor text should just say your website or brand name. Links to your homepage that are more descriptive "leading experts in local SEO" can be seen as manipulative …

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Establish your position regarding static pages

Interactive marketing is the development of marketing programs that create interplay between customers and businesses. Truly though, having a blog with built-in social sharing and as-you-type SEO recommendations definitely helps. With or without that kind of technology, however, there are some steps you can take to leverage the growing use …

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Interesting analytics tactics that can help your business grow

Many marketing professionals believe that benchmarks provide helpful tools. By highlighting your website, you help Google better understand your site's data. Data highlighter allows you to highlight parts of your website through Google Webmaster Tools, without having to make any code changes. They've been adding social signals to their algorithm …

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Learn to do stickiness like a professsional

We should know better. Remember that quality always overrides quantity and focus on relationships and people, rather than numbers. Failing that the data can do the talking. The difference is the revenue premium, or value of that brand, and would equate to the accrued brand equity.

Bucket brigades based on …

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Takeaway tips for page rank

Using internal links throughout your website can also increase the ranking of your website. However, it is important to use this technique moderately and with caution. You should do some sample searches and look at the results. Too many links, and it seems like your content relies too heavily on …

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The hidden agenda behind comment spam

In a percentage-of-sales budget, allocations are derived from either sales from the previous year or anticipated sales for the next year. Sometimes Google will send a message to you via Google Search Console about a manual action due to detecting low-quality pages or shallow pages on your site, but other …

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The lazy way to mobile search

Many details are involved in good SEO, from the words on each page, the words used in Page Titles, H tags, internal links, alt tags, image file names, on-site content and on-site content types, consistent name, address and phone number information (NAP), social signals, local signals, citations from other sites …

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The secret behind user generated content

Your website Linking your keywords to a relevant page on your website - for example, SEO agency - can be a great way of transferring authority to that page, thereby helping your website to rank higher for that particularly key phrase or word. Make sure any SEO consultant you hire has years …

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