Whether a journalist is block-quoting text from another article (like I did above) or an eCommerce site is using the same product name as hundreds of other eCommerce websites, a small bit of duplicate content is inevitable. Google will ignore and not index pages with content of 200 words or …

Paid ads are increasingly getting much more reach. Think of Amazon. They probably have a few best-selling products, but the majority of their retail revenue comes from a wide variety of things that aren't bought anywhere nearly as often as their best-selling products. Similarly, if we were to rank the …

In the search marketing field, the pages the engines return to fulfill a query are referred to as search engine results pages (SERPs). How can you answer them and show them you have solutions? Find potential websites to acquire links from. To do this, we want to go to our …

Get reputable websites to link to you. You can achieve this by gaining a good following and reputation among your customers. By spring 2013, Facebook and Google+ added hashtags. The website should be easy to go around or navigate and not confuse the visitors. It should lead the user to …

Keyword cannibalization is more prevalent today than ever before. After the work to check the technical and on-page elements of a site, earning attention, and the links they bring, is a key part of most SEO campaigns. It is also in your best interest to understand that Google wants to …

Without an inviting layout, your content has less of a chance to be seen. To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you don't target and rank for the right terms, your audience won't …

Title tags are important because search engines use these tags to display the page in the results of a particular search. Try to keep page URLs short while still making sure they accurately describe the content of each page. If you can't make the long-term commitment needed, consider spending your …

Do not schedule the republishing of posts. Moreover, with Microsoft's 10-year agreement with Yahoo!, Bing will see a boost in its search user base by absorbing Yahoo!'s search traffic. You probably know the following situation: you search something on Google and there seems to be a good website on …

This can be a result of excessive navigation, repeated images, repetitive widgets and large amounts of footer text. Many businesses assume that they don't need to worry about keyword research. They think they know what terms people use to find what they sell, and they also assume that Google understands …

Again, start by disabling JavaScript before accessing your website. SEO and positioning your website to rank top spots in the search engines require some careful planning. Just like setting up a business or going to war, it requires strategizing for optimal results. It can be of tremendous value to your …

You can include this supportive information along with your value proposition in one e-mail message, or you might need multiple support messages delivered over periods of time. It is fluff and filler content that has often times been stuffed to the brim with as many keywords as possible in a …

Users can be grouped into the four areas of the marketing and sales funnel familiar to traditional marketers: a suspect, a prospect, a lead, and a sale. Search engines audiences are "in demand" mode and already tell you what they are looking for. This makes them a fantastic pre-qualified market …

This is a misleading line of logic. Google knows that if a page takes too long to load, visitors are likely to click away or go back. Now, Google tends to place other factors above site speed, but while it's not the number one factor, if your site loads slowly …

Is all Flash bad? If you're looking for long-tail keywords (more on those in a second), then this tool is a great idea. An executive who approves spending generally appreciates recommendations from peers who discuss the impact of installing a new tool or software. There are so many examples of …

Search engines track searcher behavior, and by looking at what searchers click on and what they search for next, search engines can learn a surprising amount about what someone might mean by those one to three words. These are completely identical content that is pasted across different pages or websites …

Many companies maintain YouTube channels in order to share various types of videos. When a page provides little to no actionable information, it is a waste of time for the visitors and is considered low quality. SEO is a long-term strategy, so it sometimes takes months before you start seeing …

Placing ads in front of potential customers has traditionally been one of the easiest ways to introduce your product to the world, but things have changed a lot over the years. While traditional advertisements still have their place, companies no longer have to rely on a chance encounter to get …

As long as you don't do reciprocal linking excessively and these reciprocal links are on topic and make sense from a user standpoint", link exchange is not something bad. By using internal linking strategically, you can boost the ranking of other pages on your website. Say you have a popular …

Leads generated from SEO close at an average of 15% which is 12% higher than the conversion rate for outbound leads. SEO is a marketing discipline that can help you launch your new endeavor off the ground and curate an online visibility on the SERPs. It enables you to garner …

The number one rule is to focus on your website visitors first. Give them remarkable content that invites them to stay on your site and visit several other pages. Content is more than an article, it can be anything from an infographic, stellar image, video, street views of projects, or …

Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages Keyword stuffing is considered a prohibited SEO technique from Google's perspective. When people search for things that match up with what your website offers, the higher your site …

Each time a website links to your website using only your URL address (example: http://www.seocompany.com), if that URL is partially made up of keywords, it provides a boost to Google search results. Search engines need to provide relevance in their results, both in terms of the particular …

Using different tags and elements on your page will help search engines understand which parts of the content are connected to each other, and which are separate. Organic results are listings of web pages that appear as a result of the search engine's algorithm and the content itself. Overloading your …

You want to be attracting users who are going to convert and remain loyal to your site and this can be done by delivering on your promise of quality content. To facilitate this, you need to offer clarity in your website headlines so as not to confuse or mislead anyone …

One thing you want to pay attention to is the speed of your future website. You can easily check that on websites like Google PageSpeed Insights, or Pingdom. Site-wide SEO is a bit technical mainly because it focuses on eliminating any hindrances Google and users may encounter when navigating your …

If you website is new, however, or you have a low domain authority, just posting a blog to your site is going to have hardly any benefit from an SEO perspective. Google wants the web to be 100% secure and encrypted. It means even if your website doesn't collect any …

The key to link building is RELEVANCY. Therefore building links in niche directories and directories attached to informative websites relevant to your industry are beneficial for you. Don't pretend to be someone else when you participate in a chat room or message board. SEO work brings long-term value. Avoid the …

The Internet a crowded and noisy place, so when you search for something online, you're going to get a barrage of search results. Thousands of them. Hundreds of thousands. No one would click through on each of them. Most web users will click on the first couple results that are …

That means with SEO they are essentially redundant. Content that is valuable and useful gets shared. Create something people can use right away. Social media provides a unique venue for businesses to connect with loyal customers while positively influencing others. While variety is the spice of life, changing things up …

However, marketers eventually realized the power of search engines and manipulated the system by "keyword stuffing" throughout website copy and in website code to achieve higher search rankings, even if the page wasn't really about those keywords. If a search gives no cues about context or intent, Google will suggest …

People often click away from a site if they do not get what is suggested to them; some SEOs call this "the scent; the essence of truthiness." Unfortunately, black hat tactics against competitors will sometimes work enough to sink their site temporarily. Some agencies provide specialized services. Instead of writing …

Content marketing is about creating content that will help Google to find your site and posts and to ensure you rank highly in the search engine results pages. While this is a powerful and useful effect though, it's actually only one part of what content marketing is about. Consumers tend …

You don't have to be an astrophysicist to understand that a spike in users from a particular place often translates to a demand for your product or service on that market. Companies incorporate emotional appeals into both consumer-oriented and business-to-business advertisements. You need to make sure that your address is …

Be mindful of web-safe colors. SEO is technical, complicated, time-consuming and potentially dangerous. For the SEO pros who want to keep careful and easy track of no follow links, there are many extensions available to download for Chrome and Firefox that automatically highlight no follow or do follow links on …

A so-called website blocker is something that prevents search engines from accessing the site But it certainly can get as technical and detailed as you want to make it. When people hear about how great you are, they head to Google to discover more. Historically, traffic from search engines has …

Anchor text can affect how Google weighs up links to your site. If linking to your homepage and referring to your brand, anchor text should just say your website or brand name. Links to your homepage that are more descriptive "leading experts in local SEO" can be seen as manipulative …

Google prefers sites that are easy to navigate. This means having solid navigation in your top menu and other places on your site (like your sidebar and footer). It also allows Google to easily find related pages on your site. It is recommended to take a holistic approach to SEO …

Understanding how your website visitors find you will help you determine if your SEO, marketing or networking efforts are paying off, or if you should refocus your priorities. Globally, the number of searches grew 46 percent in 2009, and every month we continue to search more often and on more …

Testimonials can enhance company credibility. A backlink to your site is when another website provides a link to your site, and a good SEO campaign aims to get trusted websites backlinking to yours to demonstrate its credibility to search engines. A wealth of data is available from simply looking at …

Crowdsourcing involves outsourcing the creative aspect of an advertisement or campaign to the public. Humans are lazy creatures (That is probably the reason the ready-to-make food sell so much). They don't have the patience to wait too long for anything. A faster loading website gives the user an amazing experience …