What can Twitter teach you about quality

People often click away from a site if they do not get what is suggested to them; some SEOs call this "the scent; the essence of truthiness." Unfortunately, black hat tactics against competitors will sometimes work enough to sink their site temporarily. Some agencies provide specialized services. Instead of writing …

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Find out more about keywords

Content marketing is about creating content that will help Google to find your site and posts and to ensure you rank highly in the search engine results pages. While this is a powerful and useful effect though, it's actually only one part of what content marketing is about. Consumers tend …

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Social is important as an indirect factor

You don't have to be an astrophysicist to understand that a spike in users from a particular place often translates to a demand for your product or service on that market. Companies incorporate emotional appeals into both consumer-oriented and business-to-business advertisements. You need to make sure that your address is …

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Are you making these rankings errors?

A so-called website blocker is something that prevents search engines from accessing the site But it certainly can get as technical and detailed as you want to make it. When people hear about how great you are, they head to Google to discover more. Historically, traffic from search engines has …

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How to focus on URLs

Anchor text can affect how Google weighs up links to your site. If linking to your homepage and referring to your brand, anchor text should just say your website or brand name. Links to your homepage that are more descriptive "leading experts in local SEO" can be seen as manipulative …

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More importance is given to rankings

Google prefers sites that are easy to navigate. This means having solid navigation in your top menu and other places on your site (like your sidebar and footer). It also allows Google to easily find related pages on your site. It is recommended to take a holistic approach to SEO …

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A few tips how to create engaging conten

Understanding how your website visitors find you will help you determine if your SEO, marketing or networking efforts are paying off, or if you should refocus your priorities. Globally, the number of searches grew 46 percent in 2009, and every month we continue to search more often and on more …

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Things about mobile search you have to experience yourself

Testimonials can enhance company credibility. A backlink to your site is when another website provides a link to your site, and a good SEO campaign aims to get trusted websites backlinking to yours to demonstrate its credibility to search engines. A wealth of data is available from simply looking at …

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A do-it-yourself guide to keyword density

Crowdsourcing involves outsourcing the creative aspect of an advertisement or campaign to the public. Humans are lazy creatures (That is probably the reason the ready-to-make food sell so much). They don't have the patience to wait too long for anything. A faster loading website gives the user an amazing experience …

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A do-it-yourself guide to user generated content

Create a site map that tells people where everything is on your site. You will get about a 1% click through rate to your site map. However, it will do wonders for those who know what site maps do, and the Search Engines will like it as well. Building backlinks …

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A few words on duplication

Social signals aren't an important part of the Google algorithm. But social shares on sites like Facebook, Twitter and Google+ may give you an indirect rankings boost. Providing your audience with something that does not expire after a short period, something that never loses its value. This includes on-page and …

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Budget Allocation Considerations for SEO

Not only will it give you a good example of how effective search engine optimisation actually is, it can make it much quicker to start earning real, long-term results with a professional SEO campaign. When attempting to reposition a brand, the marketing team considers whether the new position continues to …

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Enhance your CTR and user experience

Although Google ranking algorithms are a close guarded mystery, the fact that Google provides a tool such as this, makes it a pretty certain bet that website speed performance influences their search algorithm. From the point of view of search engine optimization an entry in a business directory is important …

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Enthusiastic about keyword density

Find out which channels are driving traffic to your competition . Guest Blogging simply means writing an article for another site. By doing this, not only will you be directing that site's audience straight to your content, but you will also be generating an incredibly useful backlink. This is also a …

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Enthusiastic about local search

You can do this, too! To speed up the process, they browse common areas, such as page headlines and image tags, for keywords that fit the context of a search query. Press releases are some of the least-appreciated backlink tactics out there. Fortunately, you don't need a Madison Avenue PR …

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Establish your position regarding static pages

Interactive marketing is the development of marketing programs that create interplay between customers and businesses. Truly though, having a blog with built-in social sharing and as-you-type SEO recommendations definitely helps. With or without that kind of technology, however, there are some steps you can take to leverage the growing use …

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Find a simple guide to inbound links and read up about it

Create Smart HTML Forms. Giving your personal opinion and opening up a little bit goes a long way towards creating rapport with your audience. Like many things, of course, don't overdo it! For experienced marketing teams, the content creation process has become a high-level assembly line. Is the page load …

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Get rid of walled garden sites for good

Few people, however, understand how search engines actually work. The conative component consists of the individual's intentions, actions, or behavior. First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content must read smoothly and give visitors the information they …

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How to deal with plugins

Many CMSs have various plug-ins or modules that allow you to run just about any type of site with decent on-page SEO support. Let's face it: not everybody is a writer. Even if you are, you may not have the time or desire. This is where a copywriting service can …

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Interesting analytics tactics that can help your business grow

Many marketing professionals believe that benchmarks provide helpful tools. By highlighting your website, you help Google better understand your site's data. Data highlighter allows you to highlight parts of your website through Google Webmaster Tools, without having to make any code changes. They've been adding social signals to their algorithm …

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Learn how to start with URLs

People download deals from companies, read reviews, check prices, and share information. Explore how much content their site contains. To separate yourself from competitors, focus on the psychology behind the product. If the domain is not renewed within the 40-day period, the domain enters a domain redemption cycle that lasts …

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Learn to do SEO campaigns like a pro

Take it from Google themselves: sites that aren't mobile-friendly or don't have a mobile version of their site should consider a redesign in the near future, since this is an important factor how often your site could show up on page one.Every page of your website should have it's …

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Learn to do stickiness like a professsional

We should know better. Remember that quality always overrides quantity and focus on relationships and people, rather than numbers. Failing that the data can do the talking. The difference is the revenue premium, or value of that brand, and would equate to the accrued brand equity.

Bucket brigades based on …

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Lessons I've learned from forums

Once the search engines algorithms had been repeatedly refined and once important metrics such as keyword density became secondary factors (only as a warning that the keyword density must not be too high and not go over the optimization goal), keyword stuffing finally went out of fashion and is now …

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Look for scraped content on your competitors' site

A 301 redirect is a permanent redirect from one URL to another. Whether you're switching domain names, restructuring your URLs (more on that in the next section), or consolidating content as part of your website redesign, setting up 301 redirects is crucial to ensuring any "SEO juice" from your old …

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Losing Focus on widgets

If search users commonly misspell a keyword, you should identify and use it. High-quality content means faultless spelling. It's true that people often misspell words they type into search bars. Some the of not-so-recommended techniques advise to optimize a website also for misspelled keywords so that users who are not …

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Make citations the focal point of your marketing efforts

Google's algorithms try to mimic the decisions of real people. The better your links work with real people, the better the links will work with Google's algorithms. Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines …

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Make keywords the main focus of your marketing tactics

There are more than enough SEO guides on the internet. But only a few of them can be fully applied to a multilingual website, as it needs some specific approach. Does longer content rank better in search? It sure does. Analytic services and sites, such as the MozCast, have lit …

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People still ask me about SEM and its importance today

Sharing on social media brings more traffic, earns more backlinks and basically spreads your content around the web, so more people know about it. Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to scan the content and determine …

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Quality over quantity when it comes to anchor text

Its default search interface mode is Web, and you can change this to Images, Maps, Shopping, or Gmail, among others. It is important to note that search and offline behavior have a heavy degree of interaction, with search playing a growing role in driving offline sales. When URL parameters are …

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Reasons why you cannot learn gateway sites well

As time goes on, technology will make it easier and easier to interpret the meaning behind a search query. This will lead to SEOs being able to generate content and offer advice that caters to a much more specific audience and satisfies their needs more completely. In fact, three out …

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Self-publishing Parasite SEO based purely on LSI

The Description Meta Tag is comprised of up to ~150 characters and is used as a Description for a Website in SERPs (Search Engine Result Pages) to provide a short description about the Website. If consumers visualize a picture in their imaginations, the effect may be greater than actually viewing …

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Small but important things to observe about site submissions

You don't have to be an astrophysicist to understand that a spike in users from a particular place often translates to a demand for your product or service on that market. Wikipedia is one of the biggest and most authoritative websites on the internet. It's a link building golden mine …

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Start simple, but don't forget gateway sites

Who wants to chase links for months, only to see no real SEO success at all? During the life of any website pages come and go. It's perfectly normal to remove a page, but what can frustrate visitors is finding their journey blocked by a dead page. Worse, a page …

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Start simple, but don't forget javascript

Sharing short paragraphs, specifications and other content between product pages increases the likelihood that search engines will decrease their perception of a product page's content quality and subsequently, ranking position. The consumer becomes an active rather than passive participant in the marketing exchange. The reason you want to limit your …

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Succeeding in SEO means paying attention to RSS feeds

Establish your priority pages -those with a higher traffic and conversion impact- to validate and monitor more closely during the migration process. You know there are no magic marketing bullets offline; there aren't any online either. The well-publicised Panda and Penguin updates have had a significant (and in my view …

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Takeaway tips for page rank

Using internal links throughout your website can also increase the ranking of your website. However, it is important to use this technique moderately and with caution. You should do some sample searches and look at the results. Too many links, and it seems like your content relies too heavily on …

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The hidden agenda behind comment spam

In a percentage-of-sales budget, allocations are derived from either sales from the previous year or anticipated sales for the next year. Sometimes Google will send a message to you via Google Search Console about a manual action due to detecting low-quality pages or shallow pages on your site, but other …

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