This can be a result of excessive navigation, repeated images, repetitive widgets and large amounts of footer text. Many businesses assume that they don't need to worry about keyword research. They think they know what terms people use to find what they sell, and they also assume that Google understands …

Again, start by disabling JavaScript before accessing your website. SEO and positioning your website to rank top spots in the search engines require some careful planning. Just like setting up a business or going to war, it requires strategizing for optimal results. It can be of tremendous value to your …

You can include this supportive information along with your value proposition in one e-mail message, or you might need multiple support messages delivered over periods of time. It is fluff and filler content that has often times been stuffed to the brim with as many keywords as possible in a …

Users can be grouped into the four areas of the marketing and sales funnel familiar to traditional marketers: a suspect, a prospect, a lead, and a sale. Search engines audiences are "in demand" mode and already tell you what they are looking for. This makes them a fantastic pre-qualified market …

This is a misleading line of logic. Google knows that if a page takes too long to load, visitors are likely to click away or go back. Now, Google tends to place other factors above site speed, but while it's not the number one factor, if your site loads slowly …

Is all Flash bad? If you're looking for long-tail keywords (more on those in a second), then this tool is a great idea. An executive who approves spending generally appreciates recommendations from peers who discuss the impact of installing a new tool or software. There are so many examples of …

Search engines track searcher behavior, and by looking at what searchers click on and what they search for next, search engines can learn a surprising amount about what someone might mean by those one to three words. These are completely identical content that is pasted across different pages or websites …

Many companies maintain YouTube channels in order to share various types of videos. When a page provides little to no actionable information, it is a waste of time for the visitors and is considered low quality. SEO is a long-term strategy, so it sometimes takes months before you start seeing …

Placing ads in front of potential customers has traditionally been one of the easiest ways to introduce your product to the world, but things have changed a lot over the years. While traditional advertisements still have their place, companies no longer have to rely on a chance encounter to get …

As long as you don't do reciprocal linking excessively and these reciprocal links are on topic and make sense from a user standpoint", link exchange is not something bad. By using internal linking strategically, you can boost the ranking of other pages on your website. Say you have a popular …

Leads generated from SEO close at an average of 15% which is 12% higher than the conversion rate for outbound leads. SEO is a marketing discipline that can help you launch your new endeavor off the ground and curate an online visibility on the SERPs. It enables you to garner …

The number one rule is to focus on your website visitors first. Give them remarkable content that invites them to stay on your site and visit several other pages. Content is more than an article, it can be anything from an infographic, stellar image, video, street views of projects, or …

Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages Keyword stuffing is considered a prohibited SEO technique from Google's perspective. When people search for things that match up with what your website offers, the higher your site …

Each time a website links to your website using only your URL address (example: http://www.seocompany.com), if that URL is partially made up of keywords, it provides a boost to Google search results. Search engines need to provide relevance in their results, both in terms of the particular …

Using different tags and elements on your page will help search engines understand which parts of the content are connected to each other, and which are separate. Organic results are listings of web pages that appear as a result of the search engine's algorithm and the content itself. Overloading your …

You want to be attracting users who are going to convert and remain loyal to your site and this can be done by delivering on your promise of quality content. To facilitate this, you need to offer clarity in your website headlines so as not to confuse or mislead anyone …

One thing you want to pay attention to is the speed of your future website. You can easily check that on websites like Google PageSpeed Insights, or Pingdom. Site-wide SEO is a bit technical mainly because it focuses on eliminating any hindrances Google and users may encounter when navigating your …

If you website is new, however, or you have a low domain authority, just posting a blog to your site is going to have hardly any benefit from an SEO perspective. Google wants the web to be 100% secure and encrypted. It means even if your website doesn't collect any …

The key to link building is RELEVANCY. Therefore building links in niche directories and directories attached to informative websites relevant to your industry are beneficial for you. Don't pretend to be someone else when you participate in a chat room or message board. SEO work brings long-term value. Avoid the …

The Internet a crowded and noisy place, so when you search for something online, you're going to get a barrage of search results. Thousands of them. Hundreds of thousands. No one would click through on each of them. Most web users will click on the first couple results that are …

That means with SEO they are essentially redundant. Content that is valuable and useful gets shared. Create something people can use right away. Social media provides a unique venue for businesses to connect with loyal customers while positively influencing others. While variety is the spice of life, changing things up …

However, marketers eventually realized the power of search engines and manipulated the system by "keyword stuffing" throughout website copy and in website code to achieve higher search rankings, even if the page wasn't really about those keywords. If a search gives no cues about context or intent, Google will suggest …

People often click away from a site if they do not get what is suggested to them; some SEOs call this "the scent; the essence of truthiness." Unfortunately, black hat tactics against competitors will sometimes work enough to sink their site temporarily. Some agencies provide specialized services. Instead of writing …

Content marketing is about creating content that will help Google to find your site and posts and to ensure you rank highly in the search engine results pages. While this is a powerful and useful effect though, it's actually only one part of what content marketing is about. Consumers tend …

You don't have to be an astrophysicist to understand that a spike in users from a particular place often translates to a demand for your product or service on that market. Companies incorporate emotional appeals into both consumer-oriented and business-to-business advertisements. You need to make sure that your address is …

Be mindful of web-safe colors. SEO is technical, complicated, time-consuming and potentially dangerous. For the SEO pros who want to keep careful and easy track of no follow links, there are many extensions available to download for Chrome and Firefox that automatically highlight no follow or do follow links on …

A so-called website blocker is something that prevents search engines from accessing the site But it certainly can get as technical and detailed as you want to make it. When people hear about how great you are, they head to Google to discover more. Historically, traffic from search engines has …

Anchor text can affect how Google weighs up links to your site. If linking to your homepage and referring to your brand, anchor text should just say your website or brand name. Links to your homepage that are more descriptive "leading experts in local SEO" can be seen as manipulative …

Google prefers sites that are easy to navigate. This means having solid navigation in your top menu and other places on your site (like your sidebar and footer). It also allows Google to easily find related pages on your site. It is recommended to take a holistic approach to SEO …

Understanding how your website visitors find you will help you determine if your SEO, marketing or networking efforts are paying off, or if you should refocus your priorities. Globally, the number of searches grew 46 percent in 2009, and every month we continue to search more often and on more …

Testimonials can enhance company credibility. A backlink to your site is when another website provides a link to your site, and a good SEO campaign aims to get trusted websites backlinking to yours to demonstrate its credibility to search engines. A wealth of data is available from simply looking at …

Crowdsourcing involves outsourcing the creative aspect of an advertisement or campaign to the public. Humans are lazy creatures (That is probably the reason the ready-to-make food sell so much). They don't have the patience to wait too long for anything. A faster loading website gives the user an amazing experience …

Create a site map that tells people where everything is on your site. You will get about a 1% click through rate to your site map. However, it will do wonders for those who know what site maps do, and the Search Engines will like it as well. Building backlinks …

Social signals aren't an important part of the Google algorithm. But social shares on sites like Facebook, Twitter and Google+ may give you an indirect rankings boost. Providing your audience with something that does not expire after a short period, something that never loses its value. This includes on-page and …

Not only will it give you a good example of how effective search engine optimisation actually is, it can make it much quicker to start earning real, long-term results with a professional SEO campaign. When attempting to reposition a brand, the marketing team considers whether the new position continues to …

Although Google ranking algorithms are a close guarded mystery, the fact that Google provides a tool such as this, makes it a pretty certain bet that website speed performance influences their search algorithm. From the point of view of search engine optimization an entry in a business directory is important …

Find out which channels are driving traffic to your competition . Guest Blogging simply means writing an article for another site. By doing this, not only will you be directing that site's audience straight to your content, but you will also be generating an incredibly useful backlink. This is also a …

You can do this, too! To speed up the process, they browse common areas, such as page headlines and image tags, for keywords that fit the context of a search query. Press releases are some of the least-appreciated backlink tactics out there. Fortunately, you don't need a Madison Avenue PR …

Interactive marketing is the development of marketing programs that create interplay between customers and businesses. Truly though, having a blog with built-in social sharing and as-you-type SEO recommendations definitely helps. With or without that kind of technology, however, there are some steps you can take to leverage the growing use …

Create Smart HTML Forms. Giving your personal opinion and opening up a little bit goes a long way towards creating rapport with your audience. Like many things, of course, don't overdo it! For experienced marketing teams, the content creation process has become a high-level assembly line. Is the page load …