People still ask me about SEM and its importance today

Sharing on social media brings more traffic, earns more backlinks and basically spreads your content around the web, so more people know about it. Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to scan the content and determine …

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Quality over quantity when it comes to anchor text

Its default search interface mode is Web, and you can change this to Images, Maps, Shopping, or Gmail, among others. It is important to note that search and offline behavior have a heavy degree of interaction, with search playing a growing role in driving offline sales. When URL parameters are …

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Reasons why you cannot learn gateway sites well

As time goes on, technology will make it easier and easier to interpret the meaning behind a search query. This will lead to SEOs being able to generate content and offer advice that caters to a much more specific audience and satisfies their needs more completely. In fact, three out …

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Self-publishing Parasite SEO based purely on LSI

The Description Meta Tag is comprised of up to ~150 characters and is used as a Description for a Website in SERPs (Search Engine Result Pages) to provide a short description about the Website. If consumers visualize a picture in their imaginations, the effect may be greater than actually viewing …

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Small but important things to observe about site submissions

You don't have to be an astrophysicist to understand that a spike in users from a particular place often translates to a demand for your product or service on that market. Wikipedia is one of the biggest and most authoritative websites on the internet. It's a link building golden mine …

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Start simple, but don't forget gateway sites

Who wants to chase links for months, only to see no real SEO success at all? During the life of any website pages come and go. It's perfectly normal to remove a page, but what can frustrate visitors is finding their journey blocked by a dead page. Worse, a page …

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Start simple, but don't forget javascript

Sharing short paragraphs, specifications and other content between product pages increases the likelihood that search engines will decrease their perception of a product page's content quality and subsequently, ranking position. The consumer becomes an active rather than passive participant in the marketing exchange. The reason you want to limit your …

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Succeeding in SEO means paying attention to RSS feeds

Establish your priority pages -those with a higher traffic and conversion impact- to validate and monitor more closely during the migration process. You know there are no magic marketing bullets offline; there aren't any online either. The well-publicised Panda and Penguin updates have had a significant (and in my view …

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Takeaway tips for page rank

Using internal links throughout your website can also increase the ranking of your website. However, it is important to use this technique moderately and with caution. You should do some sample searches and look at the results. Too many links, and it seems like your content relies too heavily on …

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The hidden agenda behind comment spam

In a percentage-of-sales budget, allocations are derived from either sales from the previous year or anticipated sales for the next year. Sometimes Google will send a message to you via Google Search Console about a manual action due to detecting low-quality pages or shallow pages on your site, but other …

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The hidden agenda behind stickiness

What about economic status? There are dozens of ways to get reviews, including just asking for them, but you definitely need to attract them whenever possible. Symbols such as $, %, + and * appearing in URLs can make your search listings look less appealing. Once you've generated this sitemap, add your site to …

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The lazy way to mobile search

Many details are involved in good SEO, from the words on each page, the words used in Page Titles, H tags, internal links, alt tags, image file names, on-site content and on-site content types, consistent name, address and phone number information (NAP), social signals, local signals, citations from other sites …

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The mysterious world of white hat SEO

To be effective, product-specific research goes beyond discovering attributes or characteristics. Planning keyword targets and goals together is of the utmost importance for all outbound communications. Less than 10% of the users in the most active internet countries have broadband. The faster your website loads, the better rank your site …

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The secret behind user generated content

Your website Linking your keywords to a relevant page on your website - for example, SEO agency - can be a great way of transferring authority to that page, thereby helping your website to rank higher for that particularly key phrase or word. Make sure any SEO consultant you hire has years …

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We've reached a tipping point when it comes to page rank

Emotions and feelings also affect choices. Like it or not, your business's Google rankings can have a huge effect on its success, growth, and meeting your goals. Potential workers become willing to apply for jobs at companies with solid reputations, thereby reducing recruiting and selection costs. So what it does …

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Web Page Age

Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a product can be accessible under multiple URLs. One reliable way to solve this problem is by using a canonical tag. This …

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Make it sufficiently broad in terms of analysis

Have you noticed anything different this year when you search for something on Google? The "Googleopoly" seems to be finding ways to monetize everything on their search results (especially for commercial terms) more and more each year. A number of free programs on the web such as http://www.xmlsitemaps …

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Simple Tips for using authority sites to get ahead of your Competition

Content creation is the most legitimate and authentic way to expedite your SEO efforts as a startup enterprise. When done right, content marketing leverages your website against the competition and provides credibility to your business. It can earn you a substantial number of followers and position you high up on …

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Take a customer focused approach to SEO campaigns

On the internet, the de facto "language" of structured data is schema.org. Schema.org is a democratic library of internet things. If you think that SEO is the magic potion for immediate online success and profit, you'll be sorely disappointed and frustrated. SEO is valuable to your business's profitability …

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Take a customer focused approach to non reciprocal links

Domain age is a ranking factor. PageRank is a link analysis algorithm that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set. The keyword tag, if used, should include …

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This year will be the year of anchor text

These gaps are the ones that are driving traffic to your competition but not to yours, because you don't have the pages on your website to rank for that traffic. SEO is partly about building appropriate content and partly about getting people to link to you. Although social media is …

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This year will be the year of bounce rates

For years, we've viewed off-page SEO as the process of getting more inbound links ... whether that be through link exchange deals, paid links, or other link-building schemes. What do all of these tactics have in common today? Google doesn't like them, and has been known to drop the proverbial hammer-of-SEO-doom …

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Try to target a hungry crowd by paying attention to duplication

Google is a very smart company. The sophistication of the algorithms they write is incredible; bear in mind that there are currently cars driving themselves around Silicon Valley powered by Google's algorithms. Successful brands possess two characteristics: the top of mind and the consumer's top choice. Growth is typically measured …

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What can Instagram teach you about googlebot crawlers

All other promotions opportunity analysis processes are tied to the identification of key customers. Choosing an agency begins with the development of quality selection criteria. Shared hosting (just like free hosting) uses virtual IPs to host multiple domains on the same web server. In the past, commenting on blogs and …

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What everyone ought to know about link research

Quality means not something rammed with keywords which isn't actually very useful or easy to read. Good quality content is something useful, or interesting to the readers. You want it to be well written, broken up with subheadings and images to make it easier to read. When you or your …

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Winning marketing strategies for web crawlers

What many eCommerce website marketing managers don't realize is that this is creating duplicate content across these external domains. Digital marketing professionals understand the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords are isn't enough to improve your website's search engine …

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