On the internet, the de facto "language" of structured data is schema.org. Schema.org is a democratic library of internet things. If you think that SEO is the magic potion for immediate online success and profit, you'll be sorely disappointed and frustrated. SEO is valuable to your business's profitability …

Domain age is a ranking factor. PageRank is a link analysis algorithm that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set. The keyword tag, if used, should include …

These gaps are the ones that are driving traffic to your competition but not to yours, because you don't have the pages on your website to rank for that traffic. SEO is partly about building appropriate content and partly about getting people to link to you. Although social media is …

For years, we've viewed off-page SEO as the process of getting more inbound links ... whether that be through link exchange deals, paid links, or other link-building schemes. What do all of these tactics have in common today? Google doesn't like them, and has been known to drop the proverbial hammer-of-SEO-doom …

Google is a very smart company. The sophistication of the algorithms they write is incredible; bear in mind that there are currently cars driving themselves around Silicon Valley powered by Google's algorithms. Successful brands possess two characteristics: the top of mind and the consumer's top choice. Growth is typically measured …

All other promotions opportunity analysis processes are tied to the identification of key customers. Choosing an agency begins with the development of quality selection criteria. Shared hosting (just like free hosting) uses virtual IPs to host multiple domains on the same web server. In the past, commenting on blogs and …

Quality means not something rammed with keywords which isn't actually very useful or easy to read. Good quality content is something useful, or interesting to the readers. You want it to be well written, broken up with subheadings and images to make it easier to read. When you or your …

What many eCommerce website marketing managers don't realize is that this is creating duplicate content across these external domains. Digital marketing professionals understand the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords are isn't enough to improve your website's search engine …