Emotions and feelings also affect choices. Like it or not, your business's Google rankings can have a huge effect on its success, growth, and meeting your goals. Potential workers become willing to apply for jobs at companies with solid reputations, thereby reducing recruiting and selection costs. So what it does …

Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a product can be accessible under multiple URLs. One reliable way to solve this problem is by using a canonical tag. This …

Through links, engines can not only analyze the popularity websites and pages based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority. A lifetime value figure for a customer segment of $1,375 represents A lifetime value analysis informs the company's …

Have you noticed anything different this year when you search for something on Google? The "Googleopoly" seems to be finding ways to monetize everything on their search results (especially for commercial terms) more and more each year. A number of free programs on the web such as http://www.xmlsitemaps …

Content creation is the most legitimate and authentic way to expedite your SEO efforts as a startup enterprise. When done right, content marketing leverages your website against the competition and provides credibility to your business. It can earn you a substantial number of followers and position you high up on …

On the internet, the de facto "language" of structured data is schema.org. Schema.org is a democratic library of internet things. If you think that SEO is the magic potion for immediate online success and profit, you'll be sorely disappointed and frustrated. SEO is valuable to your business's profitability …

Domain age is a ranking factor. PageRank is a link analysis algorithm that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set. The keyword tag, if used, should include …

These gaps are the ones that are driving traffic to your competition but not to yours, because you don't have the pages on your website to rank for that traffic. SEO is partly about building appropriate content and partly about getting people to link to you. Although social media is …

For years, we've viewed off-page SEO as the process of getting more inbound links ... whether that be through link exchange deals, paid links, or other link-building schemes. What do all of these tactics have in common today? Google doesn't like them, and has been known to drop the proverbial hammer-of-SEO-doom …

Google is a very smart company. The sophistication of the algorithms they write is incredible; bear in mind that there are currently cars driving themselves around Silicon Valley powered by Google's algorithms. Successful brands possess two characteristics: the top of mind and the consumer's top choice. Growth is typically measured …

All other promotions opportunity analysis processes are tied to the identification of key customers. Choosing an agency begins with the development of quality selection criteria. Shared hosting (just like free hosting) uses virtual IPs to host multiple domains on the same web server. In the past, commenting on blogs and …

Quality means not something rammed with keywords which isn't actually very useful or easy to read. Good quality content is something useful, or interesting to the readers. You want it to be well written, broken up with subheadings and images to make it easier to read. When you or your …

What many eCommerce website marketing managers don't realize is that this is creating duplicate content across these external domains. Digital marketing professionals understand the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords are isn't enough to improve your website's search engine …