From a marketing standpoint, you can refine a website to target a niche audience. You should monitor each backlink you create or earn and verify if it carries any SEO value. Keep in mind, there is software available that can automate this process for you (I've included a link on …

Placing ads in front of potential customers has traditionally been one of the easiest ways to introduce your product to the world, but things have changed a lot over the years. While traditional advertisements still have their place, companies no longer have to rely on a chance encounter to get …

Create a site map that tells people where everything is on your site. You will get about a 1% click through rate to your site map. However, it will do wonders for those who know what site maps do, and the Search Engines will like it as well. Building backlinks …

You can do this, too! To speed up the process, they browse common areas, such as page headlines and image tags, for keywords that fit the context of a search query. Press releases are some of the least-appreciated backlink tactics out there. Fortunately, you don't need a Madison Avenue PR …

We should know better. Remember that quality always overrides quantity and focus on relationships and people, rather than numbers. Failing that the data can do the talking. The difference is the revenue premium, or value of that brand, and would equate to the accrued brand equity.

Bucket brigades based on …

Have you noticed anything different this year when you search for something on Google? The "Googleopoly" seems to be finding ways to monetize everything on their search results (especially for commercial terms) more and more each year. A number of free programs on the web such as http://www.xmlsitemaps …