Winning marketing tactics for keywords

Each time a website links to your website using only your URL address (example: http://www.seocompany.com), if that URL is partially made up of keywords, it provides a boost to Google search results. Search engines need to provide relevance in their results, both in terms of the particular …

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A few words on duplication

Social signals aren't an important part of the Google algorithm. But social shares on sites like Facebook, Twitter and Google+ may give you an indirect rankings boost. Providing your audience with something that does not expire after a short period, something that never loses its value. This includes on-page and …

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Find a simple guide to inbound links and read up about it

Create Smart HTML Forms. Giving your personal opinion and opening up a little bit goes a long way towards creating rapport with your audience. Like many things, of course, don't overdo it! For experienced marketing teams, the content creation process has become a high-level assembly line. Is the page load …

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Take a customer focused approach to SEO campaigns

On the internet, the de facto "language" of structured data is schema.org. Schema.org is a democratic library of internet things. If you think that SEO is the magic potion for immediate online success and profit, you'll be sorely disappointed and frustrated. SEO is valuable to your business's profitability …

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