According to a study, the average click through rate (CTR) for a website with a number one ranking was just over 21% and the second position's CTR was just over 10%. Google's algorithms are always changing and updating, and increasingly there is more and more focus on the user - with …

In return, search engines reward helpful websites with better search rankings. In terms of conversion and usability, it would be wise to place important content of a website "above the fold," in other words, in the immediately visible area, since users focus most of their attention there. What changed this …

This can be a result of excessive navigation, repeated images, repetitive widgets and large amounts of footer text. Many businesses assume that they don't need to worry about keyword research. They think they know what terms people use to find what they sell, and they also assume that Google understands …

To be effective, product-specific research goes beyond discovering attributes or characteristics. Planning keyword targets and goals together is of the utmost importance for all outbound communications. Less than 10% of the users in the most active internet countries have broadband. The faster your website loads, the better rank your site …