Stuffing your description with fluff is going to register as white noise to anyone scrolling through, but if you let your users know you have exactly what they're looking for, they'll be far more likely to click through. You'll often hear about "long-tail" keywords in contrast with "head" keywords. If …

Several organizational factors influence ways employees make purchasing decisions. So you want your site to be among those most relevant for the keywords relevant to your business. Ideally you want to be towards the top of the first page of the search results as people do not often look further …

A good, balanced strategy should have both basic keyword and long-tail keyword topics as part of your research, though depending on your approach, you may qualify your long-tail research separately, or as part of your topic research. There's no secret formula for how to get ranked number one for a …

You can also build a reasonable idea of how many links you need, and how authoritative, in order to compete. To check out your competitors' links, you can search for their most popular URLs with the link: command in Google. If you want to go further, use one of the …

Keyword cannibalization is more prevalent today than ever before. After the work to check the technical and on-page elements of a site, earning attention, and the links they bring, is a key part of most SEO campaigns. It is also in your best interest to understand that Google wants to …

Leads generated from SEO close at an average of 15% which is 12% higher than the conversion rate for outbound leads. SEO is a marketing discipline that can help you launch your new endeavor off the ground and curate an online visibility on the SERPs. It enables you to garner …

The number one rule is to focus on your website visitors first. Give them remarkable content that invites them to stay on your site and visit several other pages. Content is more than an article, it can be anything from an infographic, stellar image, video, street views of projects, or …

Using different tags and elements on your page will help search engines understand which parts of the content are connected to each other, and which are separate. Organic results are listings of web pages that appear as a result of the search engine's algorithm and the content itself. Overloading your …

The key to link building is RELEVANCY. Therefore building links in niche directories and directories attached to informative websites relevant to your industry are beneficial for you. Don't pretend to be someone else when you participate in a chat room or message board. SEO work brings long-term value. Avoid the …

Be mindful of web-safe colors. SEO is technical, complicated, time-consuming and potentially dangerous. For the SEO pros who want to keep careful and easy track of no follow links, there are many extensions available to download for Chrome and Firefox that automatically highlight no follow or do follow links on …

Anchor text can affect how Google weighs up links to your site. If linking to your homepage and referring to your brand, anchor text should just say your website or brand name. Links to your homepage that are more descriptive "leading experts in local SEO" can be seen as manipulative …

Sharing on social media brings more traffic, earns more backlinks and basically spreads your content around the web, so more people know about it. Use heading tags where it makes sense. Too many heading tags on a page can make it hard for users to scan the content and determine …

Establish your priority pages -those with a higher traffic and conversion impact- to validate and monitor more closely during the migration process. You know there are no magic marketing bullets offline; there aren't any online either. The well-publicised Panda and Penguin updates have had a significant (and in my view …

What about economic status? There are dozens of ways to get reviews, including just asking for them, but you definitely need to attract them whenever possible. Symbols such as $, %, + and * appearing in URLs can make your search listings look less appealing. Once you've generated this sitemap, add your site to …

Many details are involved in good SEO, from the words on each page, the words used in Page Titles, H tags, internal links, alt tags, image file names, on-site content and on-site content types, consistent name, address and phone number information (NAP), social signals, local signals, citations from other sites …

Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a product can be accessible under multiple URLs. One reliable way to solve this problem is by using a canonical tag. This …

Through links, engines can not only analyze the popularity websites and pages based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority. A lifetime value figure for a customer segment of $1,375 represents A lifetime value analysis informs the company's …

Content creation is the most legitimate and authentic way to expedite your SEO efforts as a startup enterprise. When done right, content marketing leverages your website against the competition and provides credibility to your business. It can earn you a substantial number of followers and position you high up on …

Domain age is a ranking factor. PageRank is a link analysis algorithm that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set. The keyword tag, if used, should include …